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Search Engine Marketing (SEM) Online traffic is controlled by Search Engines, such as Google
and Yahoo!. In order to be found online it's therefore necessary
to market to Search Engines (Search Engine Optimization [SEO])
and on Search Engines (Pay-Per-Click [PPC] Management).
Christison Design will help you do this.
"Search
engines are now the #1 resource used by consumers looking for
products and services from local businesses.
Nearly 9 out of
10 people use search engines to find local businesses from which
to shop - more than 1 billion local searches every month. Local
business owners who market themselves on search engines are in
the best position to sustain and grow their companies. An entire
generation has now grown up in the Internet age, rarely
considering traditional offline advertising resources for their
local information needs. 85% of 18-24 year olds in this survey
rely on search engines, and even 67% of those over the age of 65
look to search engines. No matter the age of your business
clientele, search engines are the primary resource used to find
your business." - A
WebVisible and Nielsen//NetRatings survey, September 2007.
93% of
all internet traffic is generated from internet search engines.
Forrester Research (2006)
Not only are
search engines the way the majority of people find where they
want to go online, almost the same percentage of people say they
use search engines to find local businesses (that's instead of
or on top of the yellow pages, etc.). That means if you don't
show up in search engine results, you don't exist.
99% of
internet searchers do not search beyond the top 30 results. 97%
of them never look beyond the top three results.
Forrester Research (2006)
Not only do you
have to show up in search results, you also need to be highly
ranked in search engine results. So, how do you get your
business in the top results on search engines?
First, you need
a website. You will not be listed in search engine results
without a website. The search engines are searching the
internet, not anything else.
Second, you
need to do some search engine marketing. That means Search
Engine Optimization and Pay-Per-Click Management. Search Engine
Optimization is where you optimize your website for the search
engines. You let them know through code and content what your
business is about and why your website deserves to be in the top
results for your specialties. Pay-Per-Click is when you
advertise on search engines and pay for each click you receive.
Together they'll get your business seen and visited.
Christison
Design understands the principles necessary for your business to
receive more visitors, and therefore customers, and therefore
cash. We cannot guarantee #1 rankings because we do not control
search engines, we only use "White Hat" techniques to bring in
more customers while not getting you banned.
We look
forward to creating and implementing a plan of action for your
company.
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